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Services Marketing: Global Edition.pdf

File Name: Services Marketing: Global Edition
Size: 7912 KB
Uploaded: 10 Jun 2019 01:32:46
Authors: Christopher Lovelock, Jochen Wirtz
Publisher: Pearson Higher Ed Published Date: 2015-02-27
Pages: 648

For undergraduate courses in Service Marketing This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is espe...

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Services Marketing.pdf

File Name: Services Marketing
Size: 6352 KB
Uploaded: 10 Jun 2019 01:32:46
Authors: Christopher H. Lovelock, Jochen Wirtz
Publisher: Pearson College Division Published Date: 2014-12-12
Pages: 648

The fundamentals of services marketing presented in a strategic marketing framework. Organized around a strategic marketing framework Services Marketing guides readers into the consumer and competitiv...

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Services Marketing.pdf

File Name: Services Marketing
Size: 8096 KB
Uploaded: 10 Jun 2019 01:32:46
Authors: Christopher H. Lovelock, Jochen Wirtz
Publisher: Prentice Hall Published Date: 2007
Pages: 648

Significantly revised, restructured, and updated to reflect the challenges facing service managers in the 21st century, this book combines conceptual rigor with real world examples and practical appli...

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Services Marketing.pdf

File Name: Services Marketing
Size: 4033 KB
Uploaded: 10 Jun 2019 01:32:46
Authors: Jochen Wirtz, Christopher Lovelock
Publisher: World Scientific (Us) Published Date: 2016-03-30
Pages: 800

Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature ...

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Essentials of Services Marketing.pdf

File Name: Essentials of Services Marketing
Size: 3565 KB
Uploaded: 10 Jun 2019 01:32:46
Authors: Jochen Wirtz
Publisher: FT Press Published Date: 2012-08-31
Pages: 720

Make it easy for students to understand: Clear, Simple Language and Visual Learning Aids The authors use simple English and short sentences to help students grasp concepts more easily and quickly. The...

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Holistic Engineering Education.pdf

File Name: Holistic Engineering Education
Size: 6976 KB
Uploaded: 10 Jun 2019 01:32:46
Authors: Domenico Grasso, Melody Burkins
Publisher: Springer Science & Business Media Published Date: 2010-03-01
Pages: 301

Holistic Engineering Education: Beyond Technology is a compilation of coordinated and focused essays from world leaders in the engineering profession who are dedicated to a transformation of engineeri...

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SERVICES MARKETING.pdf

File Name: SERVICES MARKETING
Size: 5979 KB
Uploaded: 10 Jun 2019 01:32:46
Authors: R. SRINIVASAN
Publisher: PHI Learning Pvt. Ltd. Published Date: 2014-08-01
Pages: 304

Services are widely used by people practically in all aspects of life. The globalised era is seeing services being used by a wide cross-section of society from the corporate to the man. The Fourth Edi...

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Customer Relationship Management.pdf

File Name: Customer Relationship Management
Size: 4571 KB
Uploaded: 10 Jun 2019 01:32:46
Authors: Atul Parvatiyar, G. Shainesh
Publisher: Tata McGraw-Hill Education Published Date: 2001
Pages: 544

Papers presented at an international conference.

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Services Marketing: Concepts, Strategies, & Cases.pdf

File Name: Services Marketing: Concepts, Strategies, & Cases
Size: 8661 KB
Uploaded: 10 Jun 2019 01:32:46
Authors: K. Douglas Hoffman, John E.G. Bateson
Publisher: Cengage Learning Published Date: 2016-01-01
Pages: 480

Readers examine the use of services marketing as a competitive tool from a uniquely broad perspective with Hoffman/Bateson’s SERVICES MARKETING: CONCEPTS, STRATEGIES, AND CASES, 5E. Using a reader-f...

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Marketing Strategy, Text and Cases.pdf

File Name: Marketing Strategy, Text and Cases
Size: 5012 KB
Uploaded: 10 Jun 2019 01:32:46
Authors: O. C. Ferrell, Michael Hartline
Publisher: Cengage Learning Published Date: 2013-01-01
Pages: 624

Thoroughly revised and updated, MARKETING STRATEGY, 6e continues with one primary goal: to teach students to think and act like marketers. Packed with cutting-edge coverage, current examples, new case...

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