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Marketing 4.pdf

File Name: Marketing 4
Size: 5398 KB
Uploaded: 18 Jun 2019 14:00:40
Authors: Charles W. Lamb, Joseph F. Hair, Carl McDaniel
Publisher: Cengage Learning Published Date: 2010
Pages: 358

Created through a "student-tested, faculty-approved" review process with feedback from students and faculty, MKTG 2010, Student Edition, is an engaging and accessible solution to accommodate the diver...

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Marketing.pdf

File Name: Marketing
Size: 2653 KB
Uploaded: 18 Jun 2019 14:00:40
Authors: Charles W. Lamb, Joe F. Hair, Carl McDaniel
Publisher: Cengage Learning Published Date: 2012-01-01
Pages: 912

Engaging and thorough, MARKETING, 12th Edition shows students how marketing principles affect their day-to-day lives, as well as their significant influence on business decisions. Core topics include ...

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Essentials of Marketing.pdf

File Name: Essentials of Marketing
Size: 7907 KB
Uploaded: 18 Jun 2019 14:00:40
Authors: Charles W. Lamb, Joe F. Hair, Carl McDaniel
Publisher: Cengage Learning Published Date: 2011-01-01
Pages: 672

Help your students achieve marketing success by delivering the best up-to-the-minute coverage of key marketing topics available in this complete, yet brief, latest edition of ESSENTIALS OF MARKETING b...

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MKTG 9.pdf

File Name: MKTG 9
Size: 7991 KB
Uploaded: 18 Jun 2019 14:00:40
Authors: Charles W. Lamb, Joe F. Hair, Carl McDaniel
Publisher: Cengage Learning Published Date: 2015-01-13
Pages: 432

MKTG 9 maximizes student effort and engagement and engagement by empowering them to direct their own learning, through a single, affordable course solution. MKTG 9 offers full coverage of course conce...

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MKTG 8.pdf

File Name: MKTG 8
Size: 8352 KB
Uploaded: 18 Jun 2019 14:00:40
Authors: Charles W. Lamb, Joe F. Hair, Carl McDaniel
Publisher: Cengage Learning Published Date: 2014-03-26
Pages: 432

4LTPress solutions give students the option to choose the format that best suits their learning preferences. This option is perfect for those students who focus on the textbook as their main course re...

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Introduction to Marketing.pdf

File Name: Introduction to Marketing
Size: 5972 KB
Uploaded: 18 Jun 2019 14:00:40
Authors: Carl D. McDaniel, Joseph F. Hair, Charles W. Lamb
Published Date: 2006
Pages: 736

The exciting new edition of Marketing continues the established tradition of adding value far beyond the expectations of students and instructors. Extensive research has been done to ensure this editi...

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Sports and Entertainment Marketing.pdf

File Name: Sports and Entertainment Marketing
Size: 4956 KB
Uploaded: 18 Jun 2019 14:00:40
Authors: Ken Kaser, Dotty B. Oelkers
Publisher: Cengage Learning Published Date: 2007-03-29
Pages: 432

SPORTS AND ENTERTAINMENT MARKETING. 3E incorporates feedback from instructors across the country and has expanded by three chapters. The popular sports and entertainment topics continue to be the foun...

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Global Perspectives on Contemporary Marketing Education.pdf

File Name: Global Perspectives on Contemporary Marketing Education
Size: 2753 KB
Uploaded: 18 Jun 2019 14:00:40
Authors: Smith, Brent
Publisher: IGI Global Published Date: 2016-03-17
Pages: 293

A successful marketing department has the power to make or break a business. Today, marketing professionals are expected to have expertise in a myriad of skills and knowledge of how to remain competit...

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MKTG 5.pdf

File Name: MKTG 5
Size: 4788 KB
Uploaded: 18 Jun 2019 14:00:40
Authors: Charles Lamb, Joe Hair, Carl McDaniel
Publisher: Cengage Learning Published Date: 2011-02-24
Pages: 400

Created through a student-tested, faculty-approved review process with students and faculty, MKTG5 is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners. Imp...

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Business Communication.pdf

File Name: Business Communication
Size: 8134 KB
Uploaded: 18 Jun 2019 14:00:40
Authors: Meenakshi Raman, Prakash Singh
Publisher: OUP India Published Date: 2012-08-09
Pages: 640

Business Communication 2e provides comprehensive and in-depth coverage of the concepts and key applications of business communication. The second edition of this text for management students has been ...

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