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Preface to Marketing Management.pdf

File Name: Preface to Marketing Management
Size: 5058 KB
Uploaded: 13 Jun 2019 21:04:46
Authors: J. Paul Peter
Publisher: McGraw-Hill Higher Education Published Date: 2014-02-07
Pages: 288

Preface to Marketing Management, 14e, by Peter and Donnelly, is praised in the market for its clear and concise presentation of the basic principles of marketing in such a way that the core concepts a...

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Management, Global Edition.pdf

File Name: Management, Global Edition
Size: 8268 KB
Uploaded: 13 Jun 2019 21:04:46
Authors: Stephen P. Robbins, Mary A. Coulter
Publisher: Pearson Higher Education Published Date: 2017-10-20
Pages: 752

For undergraduate Principles of Management courses.REAL managers, REAL experiences With a renewed focus on skills and careers, the new edition of this bestselling text can help better prepare your stu...

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Marketing Management.pdf

File Name: Marketing Management
Size: 8681 KB
Uploaded: 13 Jun 2019 21:04:46
Authors: Philip Kotler, Kevin Lane Keller
Publisher: Prentice Hall Published Date: 2009
Pages: 816

Table of Contents - Part 1 - Understanding Marketing Management - Chapter 1 - Defining Marketing for the 21st Century; Chapter 2 - Developing Marketing Strategies and Plans; Part 2 - Capturing Marketi...

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Kotler On Marketing.pdf

File Name: Kotler On Marketing
Size: 4417 KB
Uploaded: 13 Jun 2019 21:04:46
Authors: Philip Kotler
Publisher: Simon and Schuster Published Date: 2012-12-11
Pages: 272

Since 1969, Philip Kotler's marketing text books have been read as the marketing gospel, as he has provided incisive and valuable advice on how to create, win and dominate markets. In KOTLER ON MARKET...

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Marketing Management.pdf

File Name: Marketing Management
Size: 3870 KB
Uploaded: 13 Jun 2019 21:04:46
Authors: Philip Kotler
Publisher: Prentice Hall Published Date: 2000-01
Pages: 718

This world-wide best-selling book highlights the most recent trends and developments in global marketing--with an emphasis on the importance of teamwork between marketing and all the other functions o...

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Principles of Marketing.pdf

File Name: Principles of Marketing
Size: 6063 KB
Uploaded: 13 Jun 2019 21:04:46
Authors: Philip Kotler, Gary Armstrong
Publisher: Prentice Hall Published Date: 2006
Pages: 651

This book offers the most current applied, resourceful and exciting text for the introductory marketing course.

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Management.pdf

File Name: Management
Size: 7860 KB
Uploaded: 13 Jun 2019 21:04:46
Authors: Stephen P. Robbins, Mary A. Coulter
Publisher: Pearson Published Date: 2017-01-09
Pages: 752

For undergraduate Principles of Management courses. REAL managers, REAL experiences With a renewed focus on skills and careers, the new edition of this bestselling text can help better prepare individ...

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Winning at Innovation.pdf

File Name: Winning at Innovation
Size: 5901 KB
Uploaded: 13 Jun 2019 21:04:46
Authors: Fernando TrĂ­as de Bes, Philip Kotler
Publisher: Palgrave Macmillan Published Date: 2011-10-21
Pages: 272

Innovate or Die! Companies that cannot innovate and develop new products, strategies and technologies to keep ahead in today's fastpaced market will not succeed. Companies need a systematic framework ...

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B2B Brand Management.pdf

File Name: B2B Brand Management
Size: 5497 KB
Uploaded: 13 Jun 2019 21:04:46
Authors: Philip Kotler, Waldemar Pfoertsch
Publisher: Springer Science & Business Media Published Date: 2006-09-22
Pages: 357

This is one of the first books to probe deeply into the art and science of branding industrial products. The book comes at a time when more industrial companies need to start using branding in a sophi...

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Massage Therapy E-Book.pdf

File Name: Massage Therapy E-Book
Size: 8096 KB
Uploaded: 13 Jun 2019 21:04:46
Authors: Susan G. Salvo
Publisher: Elsevier Health Sciences Published Date: 2019-02-28
Pages: 777

Make the essential principles of massage therapy more approachable! Covering massage fundamentals, techniques, and anatomy and physiology, Massage Therapy: Principles and Practice, 6th Edition prepare...

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