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Advertising.pdf

File Name: Advertising
Size: 8324 KB
Uploaded: 13 Jun 2019 21:06:28
Authors: George Felton
Publisher: W. W. Norton Published Date: 2006
Pages: 256

A time-tested text, George Felton? Advertising: Concept and Copy, Second Edition, is an innovative approach to advertising creativity. It covers the entire conceptual process, from developing smart st...

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Advertising: Concept and Copy (Third Edition).pdf

File Name: Advertising: Concept and Copy (Third Edition)
Size: 5757 KB
Uploaded: 13 Jun 2019 21:06:28
Authors: George Felton
Publisher: W. W. Norton & Company Published Date: 2013-08-05
Pages: 320

The new edition of a classic text about advertising creativity: how to find great ideas and express them freshly and powerfully. A classic text now in a new edition, George Felton’s Advertising: Con...

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The Advertising Concept Book.pdf

File Name: The Advertising Concept Book
Size: 6360 KB
Uploaded: 13 Jun 2019 21:06:28
Authors: Pete Barry
Published Date: 2012
Pages: 296

Now thoroughly revised and updated, this systematically presented coursebook tells you everything you need to know about advertising, from how to write copy and choose a typeface, to how agencies work...

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Advertising Creative.pdf

File Name: Advertising Creative
Size: 5023 KB
Uploaded: 13 Jun 2019 21:06:28
Authors: Tom Altstiel, Jean Grow
Publisher: SAGE Publications Published Date: 2015-12-10
Pages: 488

Advertising Creative is the first “postdigital” creative strategy and copywriting textbook in which digital technology is woven throughout every chapter. The book gets right to the point of advert...

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Advertising Management.pdf

File Name: Advertising Management
Size: 7771 KB
Uploaded: 13 Jun 2019 21:06:28
Authors: Donald W Jugenheimer, Larry D Kelley, Fogarty Klein Monroe
Publisher: Routledge Published Date: 2014-12-18
Pages: 288

This comprehensive book is designed to serve as a primary text for the Advertising Management course that follows the more general Principles of Advertising course. It can stand alone, or, for instruc...

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Pick Me.pdf

File Name: Pick Me
Size: 5940 KB
Uploaded: 13 Jun 2019 21:06:28
Authors: Nancy Vonk, Janet Kestin
Publisher: John Wiley & Sons Published Date: 2010-12-14
Pages: 240

Advertising is a fantastic industry, but actually getting a job (or even your foot in the door) can seem next to impossible. Whether you're a student or a young professional loaded with questions, thi...

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Ad Critique.pdf

File Name: Ad Critique
Size: 7838 KB
Uploaded: 13 Jun 2019 21:06:28
Authors: Nancy R. Tag
Publisher: SAGE Published Date: 2011-12-14
Pages: 199

Ad Critique teaches advertising, marketing, and management students--both the "suits" and the "creatives"--how to effectively judge and critique creativity in advertising. This textbook is an instruct...

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D&AD. The Copy Book.pdf

File Name: D&AD. The Copy Book
Size: 7887 KB
Uploaded: 13 Jun 2019 21:06:28
Authors: D&AD
Publisher: Taschen DOWNLOAD PDF | READ ONLINE

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How to Put Your Book Together and Get a Job in Advertising.pdf

File Name: How to Put Your Book Together and Get a Job in Advertising
Size: 4619 KB
Uploaded: 13 Jun 2019 21:06:28
Authors: Maxine Paetro, Giff Crosby
Publisher: W W Norton & Company Incorporated Published Date: 2010
Pages: 256

Praised as the "essential," "award-winning advertising career classic," here is the industry standard that all aspiring creatives turn to for brutally honest--and often droll--career advice, now fully...

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Advertising by Design.pdf

File Name: Advertising by Design
Size: 4662 KB
Uploaded: 13 Jun 2019 21:06:28
Authors: Robin Landa
Publisher: John Wiley & Sons Published Date: 2016-11-02
Pages: 264

A real-world introduction to advertising design in today's industry Advertising by Design is the most comprehensive, up-to-date guide to concept generation and design for advertising. Step-by-step ins...

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